Aug 30th, 2007 by Maundy
Why you should Make Early Changes...
Because you can set them and then forget them.
They will always be there for you, printed on every single Valuation Appraisal Certificate you print. But there's more....
Catch a Viral Wave ~.~.~.~
Taking just five minutes to set up the first three headings on your Certificate creates a viral wave that will get passed on and on and on... Get the picture?
The client who receives your jewelry with your personalized Documentation will always have the following available to them.
And this is just the start of the wave ~.~.~.~
Who else will see it?
Take a typical scenario....
A couple of clients (let's call them Mr and Mrs Bradley Pitts) purchase jewelry from you and take delivery. It comes complete with your valuation Certificate.
Impressive - not every company does that.
They show off their purchase to their family. Someone likes it and want to know where they bought it from.
They get your Certificate to find your email address or phone number. Their relatives read the documentation for themselves and are impressed with the amount of detail in the Appraisal
"Hey it's even got a Photo on the bottom."
They copy down the details and contact you the next day. If you have a website they surf to your site for a visit. Your eBay Store is receiving hits and the traffic goes up.
The same certificate is Photocopied (for the insurance company) and they read the details.
"Nice information here," says the company rep. "So much detail. I've not seen one like this in a long time."
The Insurance rep takes a copy of the Certificate and it ends up in his office.
His secretary reads it as the photo catches her eye. She makes a mental note to get her engagement ring appraised, and jots down your address.
Mrs B Pitts shows off her new jewelry at work. She just happens to have a copy of the Certificate in her bag.
Mr Bradley Pitts is asked by a colleague, "Say my wife mentioned you bought a new diamond ring for a great price. Where was that?"
Bradley smiles to himself and pats himself mentally on the back.
18 months later when the Pitts get divorced (It will happen) the document has to be renewed and updated for the settlement. It is passed around the lawyers office and the courthouse.
One year later while on a Cruise, the ex Mrs Pitts loses the Jewelry somewhere in her bedroom. It's never found but on her return she contacts you to see if you can help.
As it happens - you can. The details are still in the online database. She thanks you and orders a replacement which comes with another Certificate....
AND THE WHOLE THING STARTS ALL OVER AGAIN.
That's Viral - And it should be on every Certificate YOU pay for.
Don't let this opportunity go to waste.
It acts like your Business card except it NEVER gets thrown away. It just gets passed around PLUS it has to be renewed every couple of years.
Who they gonna call?
If you found this Hint to be helpful, please pass it on to someone else who might benefit from such information.
Just don't give it to your competition.
If you missed the first one in this series - you can find it here: